Public Pressure supports underground culture. Our task is to find underground artists, interview them and tell their stories that otherwise would never be read.
What we do
We write stories
Narratives with a beginning, a middle and an end about the artist’s personal experience, an episode, a strong point of view, a vision or a specific approach that makes the artist unique. It can be something that happened in the space of an hour, a day or a longer period.
We focus on one story
Don’t dilute it with extra information about songs and music description that the reader either knows or can get somewhere else. If it doesn’t serve the story, don’t use it.
We always have an angle
It can also be a discovery you made that makes the band or artist unique. But try to back it up with an interview.
We love emotions and weirdness
Make your story intriguing. Make sure you could read it without knowing the artist or liking the music.
We get the artist involved
Interviewing the artist (all upcoming underground ones will respond to at least an email) gives us five times the traffic and ten times the social engagement of an article where the artist is not involved. It might not always be possible but we need to try.
We make the title irresistible
Make it into a sentence or a question that demands to be explored. Find in your story the most bizarre, aggressive or mysterious statement. Most of the time you don’t even necessarily need the artist name in it. It is not why people read us.
What we don’t do
We don’t write about music
As strange as it might seems, we don’t. Audio and video clips in our articles are more than enough for the reader to make their judgement. Nothing will change their mind. Whether they know the artist or they don’t, any description of their music will only distract from and dilute your story.
We don’t do reviews
We are not critics and we don’t give details about albums, songs or events unless they serve the purpose of the article.
We don’t do biographies
They are all the same. A band or an artist starts, struggles, achieves something and so on. Avoid these and concentrate on a single aspect.
We don’t express personal opinions
Opinion pieces are great when they are linked to a wider story and use comments from people involved. We need something more objective than just personal views.
We don’t do straight interviews
We might not even quote the artist. Instead, we use their responses to make a story. Your interview might be generic but you need to find something unique and use it to make your story. Use their quotes only if they help and improve your story.
Why we do this?
Because stories always work
Whether you like an artist or not, a story hits us emotionally and captures the reader. This is why we often enjoy a fascinating book or movie about a subject that we are not interested in and can dislike something uninteresting about something that we normally love. Hook them straight away so they want to read on.
Because we are not genre specific
When you are genre specific you can produce more informative material for die-hards. We follow all genres and therefore we need to be more interesting.
Because we are not Pitchfork
Reviews work for websites where you can find everything. We only write about what we like so we need a journalistic approach.
Because it is our brand
We are a cultural movement, and the magazine is the narration of the underground scene. The protagonists are the people that make it. We tell their stories.